29th December 2025

P&C Content Performance Update

Led a marketing management project looking for data metrics from our agents and sales managers on the Property and Casualty side of marketing . Some of the specific metrics I was supposed to look for was total engagement, publish count, average engagement rate, and volume of posts driving engagement.

18th June 2025

Trench Safety Campaign Materials

Resources and materials to share with construction-focused agents and construction customers homing in on the importance of trench safety.

2nd June 2025

Fall Protection Campaign Materials

Newsletters and LinkedIn social cards to spread awareness on the importance of National Safety Stand Down Week and Fall Protection.

1st June 2025

2025 Construction Fall Campaign Metrics

Here are the key performance metrics and outcomes tracked during the campaign achieving open rate, impressions, and active users benchmarks for different assets.

29th November 2024

2024 Long Term Care Campaign Materials for consumers

The primary focus of this initiative is to help educate consumers navigate every step of the LTC planning process with confidence/ease equipping them with the knowledge and tools such as an Essence newsletter, Latina newsletter, and a LTC TikTok Video.

29th November 2024

Long Term Care Campaign Materials

The primary focus of this initiative is to help educate financial professionals, associates, members, and consumers navigate every step of the LTC planning process with confidence/ease equipping them with the knowledge and tools.

4th November 2024

2024 Long Term Care Metrics

Here are the key performance metrics and outcomes tracked during the campaign achieving impression and open rate benchmarks for different campaign assets.

11th August 2023

General Industries: Renaming the practice group

Conducted competitive intelligence analysis and name exploration with business partners to figure out what we wanted to name our practice group for middle market.

19th July 2023

Construction: Jobsite activation and sales support

Delivering risk prevention newsletters, protection solutions on construction sites and driving awareness of target class.

13th July 2023

Construction: Agent and Customer Newsletters

Delivered construction specific newsletters for construction accounts and their appointed agency contacts. Developed LinkedIn social cards for each article and posted to Sprinklr for use by internal partners and agents.